HOW BEST SELLER LISTS ARE CREATED
- Publishers are not the Brand, Authors Are
- Compiling Bestseller Lists
- How Many Copies Have to be Sold?
WEAKNESS IN MAJOR PUBLISHER PROMOTIONS
- Rarely Thinks Outside the Mainstream
- Fails to Gather Info on Consumers
- Does not Recognize Regional or Niche Markets
- Fails at the Internet's Social Media
- Ignores Middle America
- 5 P's of Marketing: Product, Package, Price, Place, Promotion
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